The Challenge
Action Park isn’t just a destination, it’s a collection of high-energy arenas. But their challenge was clear: how to turn these unique experiences into consistent, high-converting digital traffic without an outfield sales team. They needed an engine that could fill their venues daily, purely through digital.
Our Approach
Nexus became that engine. For over three years, we’ve been Action Park’s growth partner—building and managing an always-on digital presence that didn’t just generate clicks, it filled arenas. Every ad, every post, and every campaign was designed with one goal: convert attention into bookings.
We handled:
• Full-funnel paid ads management and optimization • Strategic campaigns focused on lead generation and bookings • Ongoing performance tracking, A/B testing, and creative optimization • Content development aligned with the brand’s adventurous, action-packed spirit • Daily social media strategy and execution We didn’t just run ads—we built a revenue engine.
The Impact
When your client calls and says, “Please stop the ads, we’re fully booked,” you know it’s working. That became a regular call from Action Park. • All arenas fully booked, across seasons and multiple locations • 0.31$ CPC on message campaigns (vs. a 0.43$ benchmark) • 100% of revenue initially driven by online ads alone • Significant rise in brand awareness, credibility, and loyalty And now: a strategic expansion into offline sales funnels, growing from digital into omnichannel.
This case isn’t just about results.
It’s about what happens when strategy and consistency meet momentum. We helped Action Park go from booked weekends to booked out always and now we’re growing beyond digital.
