A Launch Beyond the Feed
The Challenge
Huawei needed more than campaign support. They needed a team that could activate both the digital and physical world with one cohesive voice. In collaboration with 7 Nights, Huawei aimed to run a campaign that could flood the city with excitement, online and offline, while staying true to its premium and innovative image.
Our Approach
Nexus stepped in not as an executor, but as a creative partner. We led the entire campaign lifecycle from ideation to execution ensuring every asset, message, and interaction was rooted in clarity, impact, and consistency. In collaboration with Huawei and 7 Nights, we became the bridge between ambition and execution. We carefully translated Huawei’s global brand image into a campaign that felt bold, relevant, and energetic, bridging innovation with the vibrancy of Dubai’s nightlife and culture. From the digital realm to the streets, the brand experience remained consistent and immersive.
Our Role Included:
• Campaign ideation and strategic planning • Full content creation for social media platforms • Online campaign management and advertising • Offline campaign design, production, and rollout • Billboard visuals and placements across: - JBR - Bluewaters - Sheikh Zayed Road
The Impact
Huawei’s partnership campaign didn’t just make noise—it made presence. From busy intersections to digital feeds, the campaign was everywhere—bold, cohesive, and unmistakably Huawei. With zero disconnect between platforms, the experience felt intentional, elegant, and in sync with the city’s rhythm.
