Building Presence with Purpose
The Challenge
As a global trading platform expanding into the GCC, Pepperstone needed more than regional visibility. In a market defined by ambition, prestige, and cultural nuance, they had to be seen not just as another broker, but as a premium, purpose-driven trading brand. One that spoke the language, understood the mindset, and matched the high expectations of traders across the region.
Our Approach
Nexus became more than a service provider, we became an extension of Pepperstone’s brand in the Arab world. We manage their Arabic social media presence across Instagram, Facebook, LinkedIn, and X, crafting every post, story, and ad with precision, consistency, and cultural intelligence.
Our focus
Positioning Pepperstone as a high-end trading platform that fits seamlessly into the aspirations of the GCC market. Beyond daily content, we lead and execute key campaigns that elevate the brand. At Qatar Forex Expo 2024, we captured their presence and translated it into a powerful digital statement, producing high-end media coverage that reinforced their premium identity.
But the highlight was Ramadan 2025, where purpose met performance. We conceptualized and executed the 'Trade Your Blessings' campaign — an integrated initiative that brought Pepperstone into the heart of Ramadan conversations across the region. We wove the core values of Ramadan, patience, care, and giving, into Pepperstone's brand DNA. By playing on the connection between Ramadan as a month of blessings and Pepperstone as a platform for trading, we crafted a narrative where trading became an act of intention, generosity, and human connection. Throughout the process, we ensured full alignment with Pepperstone's global brand guidelines, preserving consistency while crafting a culturally authentic narrative.
Deliverables Included
• Complete campaign planning and execution (online and offline) • Content production across all platforms • New campaign signature logo • Full event production and branding • Creative direction, photography, videography, and post-editing • Design and production of all on-site materials • Design and production of all on-site materials • Donation facilitation, making the campaign a meaningful CSR initiative
The Impact
What started as a market entry transformed into a regional brand evolution. Pepperstone’s social engagement grew, their community deepened, and their name became synonymous with premium trading in the Arab world. From conversions to credibility, and from reach to real impact, they didn’t just localize, they elevated.
