Launching a Global Leader in a Local Market
The Challenge
XTB is one of the top five CFD brokers in the world, known for scale, speed, and technology. But when it came time to launch in the GCC, reputation alone wasn’t enough. To succeed in this market, XTB needed cultural relevance, localized trust, and a strong bilingual presence that reflected its international status while connecting with regional traders.
Our Approach
Nexus stepped in as XTB’s extended team in the region, owning every part of their digital presence and launch strategy. We began by shaping their tone and positioning to resonate with both Arabic and English-speaking audiences. Then we executed a cohesive rollout across platforms, building brand recognition, engagement, and credibility from day one.
Our Role Included:
• Social media account management (Arabic + English) • Content strategy and creation rooted in trading psychology and regional trends • Full-funnel performance marketing and ad campaign execution • Ongoing optimization and brand consistency across all channels We didn’t just post, we positioned.
The Impact
XTB entered the GCC not as a newcomer, but as a known player. With a powerful digital presence in both languages, XTB quickly gained traction and trust among traders in the region. Engagement rose, conversions followed, and the brand established a solid foundation for long-term growth in a highly competitive market. We helped XTB go from global broker to regionally relevant market leader, without skipping a beat.
